HEART & crafts

Founder and co-organiser of the project The mission of HEART & Crafts is to promote excellence in French artistic crafts by showcasing the work of master artisans in France and abroad, notably in Japan, through prestigious international events. With passion and conviction, HEART & Crafts is an agency that strives to create social bonds by placing emotion at the heart of the human and artistic experience, by instilling meaning into cultural practices – specifically in artistic crafts. Through collaborative projects set up with public bodies and institutions, HEART & Crafts contributes actively to the prestige of France abroad, with the ambition of becoming a recognised reference in this field.

Tokyo National Museum

Co-organiser of the exhibition The Tokyo National Museum is the oldest and largest art museum in Japan. With 116,000 works of art (including 99 National Treasures and 634 Important Cultural Properties as of March 2017), the museum's collection is the significant in Japan. More than 1 million visitors come to the museum each year (1,9 million in 2015).

NHK Promotions

Co-organiser of the exhibition NHK Promotions was created in 1977. A subsidiary of the NHK, Japan's public national broadcasting corporation, NHK Promotions is in charge of organising cultural projects and events. With its financial partners and strong links in the Japanese media and museums, NHK Promotions brings the guarantees of a strong partner, whether it is on the structural, organisational or financial level.

Asahi Shimbun

Co-organiser of the exhibition One of Japan's leading and oldest newspapers, the Asahi Shimbun is the second most-read daily newspaper in the world with a circulation of 6.6 million (as of February 2016).

Partners and sponsors

The Bettencourt Schueller Foundation: principal patron of the exhibition

Created by a family who believes in mankind's abilities and is committed to initiative, creativity, excellence and openness, the Bettencourt Schueller Foundation is driven by convictions that define its character and approach, working for the common good and not for profit, in an objective of social responsibility. Its actions are focused on three key areas: life sciences, arts, the promotion of an inclusive society.

Since its creation at the end of the 1980s, it has championed 493 laureates and 1,500 projects led by various teams, associations, institutions and organizations.

To promote excellence in the artistic crafts sector, to contribute to their prestige in France and abroad, these are the goals the Foundation set itself in 1999 when it created the Liliane Bettencourt Prize for the Intelligence of the Hand. In addition, it has set up structures to support its laureates in the long run. The Bettencourt Schueller Foundation also provides practical help to artistic crafts through a patronage program aimed towards professionals and institutions, to assist them in addressing the crucial issues of training, production, value, promotion and transmission.

The Foundation contributes to the prestige of French artistic crafts and excellence abroad, a sector with a strong cultural identity in France. In order to foster a French-Japanese dialogue, the Bettencourt Schueller Foundation is the principal patron of the Villa Kujoyama, one of the most prestigious French artists' residence abroad programs. In the same spirit, it has partnered with Wonder lab, and is the main patron of this landmark exhibition.

The National Institute for Arts and Crafts (INMA)

The mission of the National Institute for Arts and Crafts (INMA) is to enlighten the public about the wealth of artistic crafts, their educational and cultural value, their potential for employment creation and social empowerment, and to support them in achieving long-term growth.

INMA seeks to promote artistic crafts as a way to reveal the beauty of our everyday lives, as ambassadors of our way of life and creators of collective intelligence for our future. Beyond their technical and artistic prowess, the skills exercised in artistic crafts are the trademark of a humanity that needs to be transmitted, and the bearers of a universal message.

In 2012, the French Ministry of Culture entrusted INMA with the management of its Master of Art – Student programme. This one-of-a-kind programme in Europe was created in 1994 with the goal of preserving rare and exceptional skills and techniques in the artistic crafts sector. With the support of the Bettencourt Schueller Foundation, INMA is currently renovating the programme to transform it into an innovative laboratory of transmission, and to prepare the renewal of these skills and techniques.


Sumitomo Mistui Banking Corporation, Van Cleef & Arpels, All Nippon Airways, J-Wave, Pierre Hermé, Loupi, Redactik

  • fondation bettencourt schueller
  • ministere_de_la_culture
  • ambassade_de_france_au_japon
  • INMA